蔬拾鲜 / FrForik

蔬拾鲜以“自然好味道”为视觉主题，将果蔬的鲜活色彩转化为轻快、直观的品牌语言。绿色、黄色与红色相互组合，搭配富有节奏的字体与果蔬图形，传递贴近日常生活的新鲜感。

设计从标志与图形系统延展至包装、手提袋、礼盒、饮品杯与应用物料。自然场景、食材细节和产品组合相互呼应，使不同品类在同一视觉系统中形成清晰、统一的识别。

FrForik is a fresh-produce brand whose visual theme celebrates the taste of nature. Green, yellow and red draw on the colours of fruit and vegetables, combined with rhythmic typography and lively produce-inspired graphics. The project connects the logo and graphic system with packaging, shopping bags, gift boxes, cups and other brand applications. Natural settings, ingredient details and product arrangements create an accessible expression of freshness, while a consistent visual system brings the different categories together.