砾序 / GRITOR
ALAN DESIGN — Brand Identity & Packaging
02 / 03
01 / ABOUT US
ALAN DESIGNINDEPENDENT DESIGN STUDIO
ZHENGZHOU, CHINA
ZHENGZHOU, CHINA
从产品本身出发，
让价值被准确理解。
CLEAR THINKING. DISTINCT EXPRESSION.
GOOD DESIGN.
CLEAR PURPOSE.
从产品、市场与用户出发，梳理品牌定位与核心价值。我们将调研与策略转化为清晰的视觉语言，在标志、色彩与包装之间建立一致表达，让每一次设计既有识别度，也回应真实的商业需求。
From logos, typography and colour to packaging hierarchy, graphics and applications, every decision answers a specific question. Aesthetic judgement meets clear logic.
ALANBRAND & PACKAGING
DESIGN DIRECTOR
DESIGN DIRECTOR
Alan 以调研连接品牌策略与视觉表达，带领团队从市场、产品与用户中寻找设计的依据。我们关注标志、字体、色彩与包装的每一处细节，也重视它们在真实应用中的整体关系。从创意构思到建模渲染，让策略逐步成为可见的作品；同时探索 AIGC 在创意构思与视觉验证中的应用，让清晰的判断与新的工具共同服务于品牌表达。
WHAT WE DO / 服务方向
BUILT AROUND YOUR BRAND.
Research, creative strategy, brand visuals and 3D modelling & rendering are handled by the ALAN DESIGN team.
01BRAND IDENTITY品牌视觉识别Logos & typography
Colour & visual language 02PACKAGING DESIGN产品包装设计Packaging upgrades
Product families & hierarchy 03BRAND APPLICATIONS品牌应用延展Product touchpoints
Communication & rollout
Colour & visual language 02PACKAGING DESIGN产品包装设计Packaging upgrades
Product families & hierarchy 03BRAND APPLICATIONS品牌应用延展Product touchpoints
Communication & rollout
PROJECT COLLABORATION
We define the scope, responsibilities and deliverables around each project. Photography, motion and other specialist production are agreed at the start.
02 / CONTACT US
LET'S TALKBRANDS / PRODUCTS
NEW DIRECTIONS
NEW DIRECTIONS
关于新的品牌与产品，
欢迎交流。
START A CONVERSATION
A BRAND TO BUILD.
A PRODUCT TO RETHINK.
Building a brand, upgrading a product, or exploring a new visual direction? We'd love to hear from you.
532485149@qq.comEMAIL / 项目咨询
BASED IN ZHENGZHOU, CHINA
BACK TO TOP ↑Zhengdong New District
Zhengzhou, China
郑州市郑东新区如意西路与如意河西四街交会处
青风院子88号