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Yobake
每一次烘焙,都值得慢慢享受。
项目介绍
ALAN DESIGN 团队
市场调研 / 创意策略
品牌视觉 / 建模渲染
每一次烘焙,都值得慢慢享受。Yobake希望通过天然原料、匠心工艺和温暖设计,让消费者在忙碌生活中获得片刻治愈。品牌不仅售卖面包,更传递一种轻松、温暖、自然的生活方式。
悠然、悠享、悠闲、悠久、悠生活,体现现代消费者追求慢生活、品质生活和治愈感的消费心理。烘焙、烘烤、面包、麦香、匠心制作直接建立行业认知。属于每个人自己的烘焙时光。
Yobake believes every baking experience is worth savouring. Through natural ingredients, artisanal craftsmanship and warm design, the brand seeks to offer a comforting pause in a busy day. Beyond bread, it expresses a relaxed, warm and natural way of life. Ideas of ease, enjoyment and unhurried living respond to a desire for quality and everyday comfort, while baking, bread and the aroma of grain establish a clear connection to the craft. At its heart is a simple invitation: a moment of baking enjoyment to call your own.