乐小包 / LEOBO

乐小包围绕健康、新鲜与创意的包子品牌定位，将日常餐饮体验转化为轻松、有活力的视觉表达。设计以橙色为主色，结合黄色、蓝色与黑白，建立醒目的品牌识别。

以包子为原型的角色贯穿标志、插画、包装与传播画面。灵活的表情、动作和字体编排，将品牌语言延展至手提袋、餐盒、饮品杯、贴纸及户外应用，形成统一而富有变化的视觉系统。

LEOBO is a steamed-bun brand built around freshness, creativity and an upbeat everyday dining experience. ALAN DESIGN translated this positioning into an energetic identity led by orange, with yellow, blue and black-and-white accents. A bun-inspired character connects the logo, illustrations, packaging and communication materials. Expressive poses and playful typography carry the system across bags, food boxes, cups, stickers and outdoor applications, giving the brand a consistent yet flexible visual language.