青松茶集 / MIST TEA

青松茶集围绕自然与新中式茶文化展开品牌表达，将传统饮茶意境与现代生活场景相连接。橙色、黑色与米色形成主色系统，松叶标志、山间云雾与茶器图形共同建立品牌的视觉线索。

设计覆盖标志、包装、礼盒、手提袋及品牌传播，通过清晰的字体层级与图形秩序，让传统文化意象形成当代视觉表达。产品场景与自然影像相互呼应，呈现从自然到日常的饮茶体验。

MIST TEA connects Chinese tea culture with contemporary daily life through a visual identity inspired by nature. Orange, black and cream form the core palette, while a pine-leaf symbol, mountain mist and tea-vessel graphics establish a recognisable set of visual cues. The design extends across the logo, packaging, gift boxes, shopping bags and campaign materials. Clear typographic hierarchy and graphic composition translate traditional references into a contemporary expression, linking product scenes with the atmosphere of the natural landscape.