尾小宝 / VLLBO

尾小宝以宠物与主人之间的日常陪伴为核心，将宠物关爱转化为亲切、明快的品牌表达。粉色与黄色构成主要视觉识别，活泼的猫咪角色让包装兼具亲和力与辨识度。

项目以统一的标志、字体、角色和图形语言，串联食品包装、手提袋、礼盒与传播物料。宠物生活场景与产品展示相互结合，呈现轻松、有温度的品牌体验。

VLLBO is a pet-food brand centred on the everyday bond between pets and their owners. The identity turns care and companionship into a friendly visual language, using pink and yellow alongside an expressive cat character. A consistent logo, typography, character and graphic system connect food packaging, bags, gift boxes and communication materials. Product presentations and familiar pet-life scenes work together to create an approachable brand experience with warmth and personality.